The designer, Vivianna Torun Bülow-Hübe, pays homage to Scandinavian heritage by taking her inspiration from the Vikings. She chose her materials by looking to the past but the designs themselves are very contemporary. The pieces come together in a way that feels completely organic. With a history that spans more than 100 years, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design. The philosophy of Georg Jensen himself was to create designs possessing both functionality and beauty. His skill and artistic talent combined with his continuous ability to identify and support design talent was the foundation on which he built Georg Jensen in Copenhagen in 1904.